Army Recruits Patriotic Latinos

As Sgt. First Class Gavino Barron, dressed in a crisp Army uniform, trawls the Wal-Mart here for recruits, past stacks of pillows and towers of detergent, he is zeroing-in on one of the Army’s “special missions”: to increase the number of Hispanic enlisted soldiers.

He approaches a couple of sheepish looking teenage boys in the automotive aisle and seamlessly slides into Spanish, letting loose his pitch: “Have you ever thought about joining the Army?” “Did you know you can get up to $40,000 in bonuses?” “I’m from Mexico, too. Michoacán.”

In Denver and other cities where the Hispanic population is growing, recruiting Latinos has become one of the Army’s top priorities. From 2001 to 2005, the number of Latino enlistments in the Army rose 26 percent, and in the military as a whole, the increase was 18 percent.

The increase comes at a time when the Army is struggling to recruit new soldiers and when the enlistment of African-Americans, a group particularly disillusioned with the war in Iraq, has dropped off sharply, to 14.5 percent from 22.3 percent over the past four years.

Not all Latinos, though, are in step with the military’s recruitment goals. In some cities with large Hispanic populations, the focus on recruitment has polarized Latinos, prompting some to organize against recruiters and to help immigrants learn their rights.

Critics say recruiters, who are under pressure to meet quotas, often use their charm and an arsenal of tactics, including repeated calls to a recruit, lunch at a favorite restaurant and trips to the gym. The Army also parades rigged-out, juiced-up Hummers wherever youths gather as promotional tools.

“We see a lot of confusion among immigrant parents, and recruiters are preying on that confusion,” said Jorge Mariscal, a Vietnam veteran who is director of the Chicano/Latino Arts and Humanities Program at the University of California, San Diego, and is active in the counterrecruitment movement.

While the military emphasizes that it works to enlist all qualified people, not just Hispanics, military experts say that bringing in more Latinos is overdue. Hispanics have long been underrepresented in the Army and in the military as a whole. While Latinos make up 10.8 percent of the Army’s active-duty force, a better rate than the Air Force or Navy, they account for 14 percent of the population as a whole.

Hispanics also make up the fastest-growing pool of military age people in the United States, and they are more likely to complete boot camp and finish their military service, according to a 2004 study on Marine recruitment by CNA, a research group that operates the Center for Naval Analyses and the Institute for Public Research. Recruitment studies show that Hispanics’ re-enlistment rates are also the highest among any group of soldiers.

“They are extremely patriotic,” said Lt. Col. Jeffrey Brodeur, commanding officer of the Recruitment Battalion covering Colorado, Wyoming, parts of Montana and Nebraska.

Source: NY Times, Feb. 9, 2006

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