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Asian American and Latino TV Households

By immigrationprof

Nielson Provides Demographic PopulationInformation Television Households


New York

,August 24, 2006 – Hispanic/Latinos and Asians remain the fastest-growingnational  segments of the population, with television households for eachincreasing by 3.6 percent over last year, according to Nielsen Media Research.

Nielsen’s National Universe Estimates (the estimate of television viewerswithin the population) also show that the number of Black or African Americantelevision households grew faster than the national U.S. average, 1.3 versus1.1 percent, respectively (see Table 1).

Although Nielsen has previously released information on total Asian households,this is the first time that it has released information on national Asiandemographics.

Table 1

Total

U.S.

Television Households by Race and Hispanic:  2006 and 2007

TV HHs  2006 UE (000)  2007 UE (000)   Relative Change 2006 to 2007   
Total  110,200        111,400 1.1%   
Hispanic       11,230  11,630 3.6%   
Asian  4,220   4,370   3.6%   
Black or African American       13,280 13,450  1.3%   


For more detailed information on these Universe Estimates, which becomeeffective on August 28, 2006, see: http://www.nielsenmedia.com/nc/nmr_portal/pubdoc?guid=d81e026825d3d010VgnVCM100000ac0a260aRCRD<http://www.nielsenmedia.com/nc/nmr_portal/pubdoc?guid=d81e026825d3d010VgnVCM100000ac0a260aRCRD>

Nielsen Media Research annually reports television household estimates eachSeptember based on information from a variety of sources, including Claritas (aleading provider of demographic data), the United States Census Bureau, andNielsen’s own television samples.

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