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Coke’s Pro-Immigration Message


Photo via Undocumedia

Have you noticed these in the grocery store? Now you can “Share a Coke with a Dreamer.”

Sure, maybe Coke just was thinking of of dreamers in the John Lennon sense. But I’m choosing to see these as a pro-DREAMer message

It’s not like Muhtar Kent, the CEO of Coca-Cola Co., has been shy on immigration. In 21013, he penned an op-ed for USA Today in favor of immigration reform.

And in 2014, Coke ended up in the news for it’s multilingual version of “America the Beautiful” superbowl ad, which Glen Beck, for one, saw as an “in your face” effort by Coke to “divide people.”

I say, way to go Coke. I’d have bought a can myself, but, you know, sugar and caffeine. When you develop “Share a Fresca with a Dreamer,” I’ll be all in.

-KitJ

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