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At the Movies: Flamin’ Hot (2023)

 

IMDb summarizes the film, directed by Eva Longoria, as follows:

“This is the inspiring true story of Richard Montañez who as a Frito Lay janitor disrupted the food industry by channeling his Mexican heritage to turn Flamin’ Hot Cheetos from a snack into an iconic global pop culture phenomenon.”

There is some debate about the true origins of Flamin’ Hot cheetosLaura Zornosa for Time magazine explains that

“Flamin’ Hot, Eva Longoria’s feature directorial debut, is not a factual history of the Flamin’ Hot Cheeto—nor is it meant to be.

Instead, in diving into the story of Richard Montañez—the man who claims to have invented the cult favorite spicy snack—Flamin’ Hot tells an acutely human story of a man trying to break generational cycles and start life anew.”

The son of Mexican immigrants, Montanez grew up in a migrant labor camp and rose from janitor to the C-suite at Frito-Lay.  Click here for the CNN review of Flamin’ Hot.

KJ